5/11/15

Disclosure: I am a P&Gmom/mamanP&G. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.

Spring weather is the most unpredictable of all! Get ready for whatever the weather throws your way with daily haircasts for Ottawa and Toronto! What is a daily haircast? Like a forecast for the weather, a haircast lets you know what the weather will be like and what kind of hair you should expect. 



Pantene Pro-V Consulting Stylist, Justin German and Dr. Rolanda Wilkerson, Pantene Principal Scientist, have some great tips and tricks for anything the weather throws your way!


Dr. Roland Wilkerson says: Fly-aways are caused by a combination of friction - like wind, water absorption in the hair and an increase in static electricity, and can often be more apparent if there is hair breakage present, resulting in an unmanageable and unruly appearance. 

Justin German says: When it's windy, your best option is pulling your hair back into a ponytail or up in a sleek bun to keep your hair secure. Don't trust our bobby pins to do all the work, use Pantene Extra Strong Hold Hairspray, it will keep your hair in place, even in high humidity while boosting shine. 



Dr. Rolanda Wilkerson says: When hair is damp, humidity molecules can wedge themselves in between layers of the unsealed cuticle, causing unwanted frizz. Pantene Seriously Sleek Serum with Argan Oil is a lightweight solution that controls frizz by helping to seal the cuticle and prevent hair from responding to humidity exposure.

Justin German says: Just because it's humid outside doesn't mean you should avoid moisturizing products - to tame frizz apply 1-2 pumps of the Seriously Sleek Serum for 24 hours of humidity control. And, as an added benefit, it will boost shine and make  hair silky soft!



Dr. Rolanda Wilkerson says: Hair that has experienced intense and prolonged exposure to extreme heat lacks essential moisture and often feels rough or dry to the touch. This is caused by micro tears in the fibre and high inter-fibre friction due to the damaged surface. The conditioning agents present in the Pantene Daily Moisture Renewal collection help restore moisture and prevent further damage by mimicking the natural protective layer of the hair. 

Justin German says: During Canadian summers, the heat can take its toll - make sure you use a shampoo and conditioner that will balance your hair's moisture levels like Pantene Daily Moisture Renewal. It's best to avoid using heat styling tools on your hair when it's already scorching outside, however if it's essential to your style, this collection will help seal in moisture and protect the hair against further damage!

As a long-time Pantene user, I can tell you that following these tips can save you lots of hassles and help you avoid bad hair days no matter the weather!

Pantene products can be found at your local Loblaws store! Visit www.Pantene.ca for more information about the full product line!

Show some love and follow @Pantene on Twitter, @Pantenehair on Instagram and Like the Pantene Facebook page for the latest updates!


WIN IT!

We want you to be prepared no matter the weather! We are giving one lucky AME reader the chance to win Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner as well as their own $25 Loblaws gift card to purchase their favourite stylers to go with it!


Fill out the entry ballot to get started! 

Open to Canadian residents 18+ (excluding Quebec). Mandatory entry must be done for extras to count. Winner will be drawn at random using GiveawayTools on May 30th, 2015.
Representatives of P&G are providing the prize to the winner on AME's behalf. By entering, you accept your information will be shared with the representatives of this brand should you win. Winners must qualify with a valid email address by filling out a winners claim form with skill testing question. Winners have 48 hours to claim before prize is redrawn. More about giveaways can be found here.

GOOD LUCK!!!


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